Verano Holdings' Florida retail brand. Multiple Miami locations, broad in-house product portfolio, and a reputation for frequent patient promotions and a tightly-merchandised retail floor.
Yes — Florida law requires an active medical marijuana card to buy at MUV's Design District location, the same rule as every licensed Florida dispensary. MUV is Verano Holdings' Florida retail brand, with 75+ locations statewide including several in the Miami area. Check eligibility before you go — most patients go from telehealth visit to temporary digital ID in 24–72 hours.
MUV is the Florida retail brand of Verano Holdings, a multi-state cannabis operator headquartered in Chicago. With 75+ dispensaries across Florida, MUV is one of the state's largest retail networks and operates in most major Florida metros, including several Miami-area locations.
The brand is best known for its in-house product portfolio — a tightly merchandised set of named lines that pre-package the buying decision for patients. BITS covers edibles in fast-acting formats, Encore handles mints and lozenges, Avexia is the topical and wellness line, and Savvy is the value-tier flower brand.
MUV stores are generally larger than the Florida average, with broad menus across all major categories — flower, pre-rolls, vapes, concentrates, edibles, tinctures, capsules, and topicals — plus a regular cadence of promotions and patient-program discounts.
For current hours, locations, and live menus, visit muvfl.com.
| Category | Detail |
|---|---|
| Parent company | Verano Holdings |
| FL locations | 75+ |
| House brands | BITS, Encore, Avexia, Savvy |
| Patient discounts | Regular promotions & patient-program discounts (see muvfl.com for current offers) |
| Card required | Yes — active Florida medical marijuana card |
| Product categories | Flower, pre-rolls, vapes, concentrates, edibles, tinctures, capsules, topicals |
A brand-level snapshot of MUV's standing offering. Specific stock varies by location.
Fast-acting fruit and chocolate edibles in low-, mid-, and higher-dose options. One of MUV's most recognizable lines.
Discreet, micro-dose-friendly mints and lozenges — useful for daytime use and patients new to edibles.
Wellness line covering balms, transdermal patches, and bath products. Generally non-psychoactive.
Flower, pre-rolls, vapes, concentrates, tinctures, capsules — across in-house and partner brands.
MUV operates one of the largest dispensary networks in Florida, including multiple Miami-area locations. Check the store locator for the nearest open store, current hours, and live menus.
Florida law: licensed patients only. Three questions, no card required to start. We'll set you up with a FL-licensed physician.
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