Verano Holdings' Florida retail brand. Multiple Miami locations, broad in-house product portfolio, and a reputation for frequent patient promotions and a tightly-merchandised retail floor.
MUV is the Florida retail brand of Verano Holdings, a multi-state cannabis operator headquartered in Chicago. With 75+ dispensaries across Florida, MUV is one of the state's largest retail networks and operates in most major Florida metros, including several Miami-area locations.
The brand is best known for its in-house product portfolio — a tightly merchandised set of named lines that pre-package the buying decision for patients. BITS covers edibles in fast-acting formats, Encore handles mints and lozenges, Avexia is the topical and wellness line, and Savvy is the value-tier flower brand.
MUV stores are generally larger than the Florida average, with broad menus across all major categories — flower, pre-rolls, vapes, concentrates, edibles, tinctures, capsules, and topicals — plus a regular cadence of promotions and patient-program discounts.
For current hours, locations, and live menus, visit muvfl.com.
A brand-level snapshot of MUV's standing offering. Specific stock varies by location.
Fast-acting fruit and chocolate edibles in low-, mid-, and higher-dose options. One of MUV's most recognizable lines.
Discreet, micro-dose-friendly mints and lozenges — useful for daytime use and patients new to edibles.
Wellness line covering balms, transdermal patches, and bath products. Generally non-psychoactive.
Flower, pre-rolls, vapes, concentrates, tinctures, capsules — across in-house and partner brands.
MUV operates one of the largest dispensary networks in Florida, including multiple Miami-area locations. Check the store locator for the nearest open store, current hours, and live menus.
Florida law: licensed patients only. Three questions, no card required to start. We'll set you up with a FL-licensed physician.
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